Activa launches online insurance system to deepen market access

GHANA – Activa International Insurance Ghana (AIIG) has launched an online insurance system aimed at driving client-focused innovation by facilitating all insurance needs.

AIG said that the introduction of Insurance Technology (InsureTech) has made it possible for insurance services to be offered digitally.

The move to launch an online insurance system was therefore aimed at making AIIG relevant to customers and to enable it tap into this ready market especially as it enhances efforts to reach the retail and SME market.

Speaking at the launch, the Vice-Chairman of Activa International Insurance, Mr. Steve Kyerematen said, the Activa Online Platform is in three parts, which include; a web portal, a mobile app (active insurance app) and a USSD code *713*313#.

Kyerematen explained that the online insurance system is designed to guarantee easy access to Activa Insurance products like motor insurance, travel, personal accident and home insurance to the company’s customers.

He added that through the system one could now easily lodge a claim and be able to its progress online.

Mr. Kyerematen explained that the system is designed with their customers in mind such that one could have access to insurance premium finance instantly during the quotation and purchase process.

“The company aims to make purchasing insurance easy and simple for the customer. Activa Online gives a 360 degrees access to insurance,” Mr. Kyerematen said.

He further noted that customers could get quotes, purchase insurance, make payments online and receive insurance documentation at the click of a button with access to instant claims management services.

Launching the Activa Online Platform, the Deputy Commissioner of Insurance – Mr. Michael Kofi Andoh revealed that the National Insurance Commission of Ghana has recently introduced the new Motor Insurance Database (MiD) as part of its digitalization drive.

He further noted that the MiD was introduced to increase insurance penetration, stop undercutting and stop the incidence of fake insurance stickers in the Ghanaian market.

In his closing remarks, the Managing Director of Activa International Insurance, Mr. Solomon Lartey assured that AIIG’s online platform is 100% compliant with regulatory requirements.

He revealed that another facet of the Activa Online Platforms is the Insurance Premium Finance feature, which allows customers to access finance for the immediate payment of premiums.

Lartey noted that the premium finance package was in line with the National Insurance Commission’s no premium no cover directive.

Activa International Insurance Ghana is licensed to write short term general insurance business by the National Insurance Commission and is the 7th largest insurance company by premium income out of 30 licensed non-life insurance companies in Ghana.

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