AFRICA – Jiji, an African online marketplace has renamed Cars45 brand to Jiji Cars in a bid to consolidate and strengthen Jiji’s positioning in the car dealership market.

The move has been triggered by the fact that car sales and inquiries are among the top five reasons people visit the Jiji site.

Apart from real estate, the search for affordable cars constitutes a primary reason people visit the platform in Nigeria, Kenya, Ghana, and several other markers across Africa.

Last year, Jiji revamped its property section to ensure safety for all property buyers and drive incremental traffic and sales for property sellers in their platform.

Since launching in 2014, Jiji has connected buyers to sellers in Nigeria and has helped facilitate the exchange of goods and services with ease and convenience.

The startup has grown into a team of over 1000 people with 12+ million unique monthly visits, 4+ million active ads with a combined value worth US$10 billion.

Combining Jiji’s leading position with the Cars45 model brings to the market a new incredible story called Jiji Cars.

The platform’s mission is to make the process of buying & selling cars fast, easy and secure through the digitalization of automotive trading.

As a result, every car seller can get the best price and immediate payment for his car on the same day he decided to sell it through a hassle-free and trusted selling process with Jiji Cars.

It also allows every car buyer to use an inspection report based on 200+ factors to get a verified car to meet his expectations.

Jiji Cars offers sellers prompt car sales services by giving good exposure to thousands of dealers who are willing to buy the cars.

In addition, sellers are assured of immediate payment following successful transactions. Compared to traditional methods of selling cars, Jiji Cars has a verified process for selling vehicles through online auctions to thousands of dealers.

The startup also has Jiji Cars Marketplace, where cars not sold during the auctions are posted for visibility to millions of buyers and an opportunity to sell faster, at sellers’ preferred prices.

The firm took over Cars45 in Kenya, Ghana, and Nigeria to give auto buyers and sellers a new level of trade experience.

The rebrand is a great initiative. For buyers, Jiji Cars offer a safe and trusted platform to buy verified cars.

Additionally, the platform provides a consumer financing option that enables buyers to purchase cars on a loan, with low-interest rates and tenure up to 36 months. With this option, anyone can be a car owner.

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