African fintech Flutterwave rebrands, introduces new products and services

NIGERIA– Lagos-based fintech, Flutterwave has unveiled a significant re-brand and identity at Flutterwave 3.0.

Following the announcement of a US$250M Series D funding, Flutterwave is now rolling out its new and reimagined identity, in what it says it to affirm its commitment to creating endless possibilities for all, through technology.

The company is also introducing new products and services that take the technology leader beyond payments.

During the Flutterwave 3.0 event, streamed across Youtube, the brand launched a series of products, including a Fintech as a Service (FaaS) solution.

The new service helps start-ups of all sizes quickly become Fintech companies using Flutterwave’s pre-built API and solutions, Capital.

Capital is a technology platform for businesses and consumers to access Buy Now Pay Later (BNPL) and Merchant lending from regulated and certified credit providers as well as Grow, a B2B product that helps entrepreneurs easily incorporate their businesses globally.

Other products introduced include Checkout, a new checkout experience that is 5x faster, reducing drop-off by 60%, and Card issuing.

It enables businesses to issue both Mastercard virtual and physical debit/prepaid cards to their customers in partnership with Mastercard. These solutions remain subject to regulatory approval.

Additional improvements to existing products include a new powerful dashboard, Barter v4, and an AI-powered compliance process.

The Flutterwave visual rebrand comes with 6 new primary colors which depict creativity, motivation, passion, ease, robustness, and eagerness.

The platform was launched in 2016, initially to build innovative financial infrastructure to enable payments for banks and institutions, before expanding into checkouts and gateways for businesses of all sizes.

Having invested in and built out a suite of products and services targeted at both consumers and businesses, Flutterwave has gone on to serve over 900,000 merchants, process over 200M transactions worth over US$16 billion.

Friday’s event sees Flutterwave affirm its commitment to exploring more areas of growth for businesses, start-ups, and individuals.

The move comes after a significant diversification of products in 2021, where the company acquired Disha, a creator platform where creatives can receive money from across the world for their craft.

In the same year, Flutterwave went on to introduce Market, an extension of its e-commerce solution, Store to improve visibility and by extension, revenue for small businesses.

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