ETHIOPIA – Aleph Hospitality, Dubai-based independent hotel management company, has reopened the Ramada by Wyndham Addis, in Addis Ababa, Ethiopia took over the management of earlier this year and partially closed it due to the Coronavirus outbreak.
The hotel has re-opened with a complete set of measures to protect the safety and wellbeing of its guests featuring best in class health and hygiene protocols in line with the guidelines and regulations of the World Health Organization and local health authorities.
“We’re honoured to have been awarded the management contract for the highly-regarded Ramada by Wyndham Addis, adding to our portfolio in Ethiopia as the world’s largest growing tourism economy. The sector grew by 48.6% in 2018, according to the latest data from the World Travel & Tourism Council (WTTC), and now represents 9.4% of Ethiopia’s total economy,” Bani Haddad, Managing Director of Aleph Hospitality, said.
“Through our world-class systems and dedicated management support, as part of our third-party management model, we look forward to working with owners ADM Business PLC and to capitalising on this growth, which we are confident will deliver superior results for the owner in these challenging times.”
Since the management takeover, Aleph Hospitality has been looking at ways to enhance the hotel experience for guests and to optimise the property’s revenues with the addition of new facilities.
The hotel, which has been operating since 2016 on Bole Road just minutes from the city’s international airport, becomes Aleph Hospitality’s second property in Addis Ababa, following the company’s takeover of the 115-key independently branded Getfam Hotel in July 2018.
“Addis Ababa is a truly cosmopolitan destination. Our hotel is in a superb location in the city centre and we offer warm, contemporary rooms and a choice of great restaurants,” Adugna Bekele, owner of the Ramada by Wyndham Addis, said.
“Now, with Aleph Hospitality as our trusted partner, I’m looking forward to both increasing the satisfaction of our valued guests and to boosting the profitability of our business for the long-term.”
Makeda Abraham has been appointed as General Manager of the Ramada by Wyndham Addis Ababa, bringing with her close to 20 years’ experience in international hotel operations. A German national of Ethiopian origin, Abraham completed her hotel management degree in the UK.
“Makeda Abraham becomes the first female General Manager of Aleph Hospitality in Africa, a true milestone of which we are very proud. Her professionalism and experience coupled with boundless energy and determination will ensure the team at Ramada by Wyndham Addis Ababa continues to grow from strength to strength,” Haddad commented.
Aleph Hospitality currently operates five hotels in Africa including the new Ramada by Wyndham and the Getfam Hotel in Addis Ababa Ethiopia, the Best Western Plus Westlands hotel in Nairobi, Kenya and the Moja Tuu and Hakuna Majiwe resorts in Zanzibar, Tanzania.
Management agreements for an additional five properties have been signed and are under construction including Protea Hotel by Marriott Kisumu and Four Points by Sheraton Monrovia in Liberia.
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