Amazon to expand e-commerce operations in Egypt- country affiliate says

EGYPT – Souq.com, an affiliate of the E-commerce giant Amazon, has announced the company’s plans to expand its presence in the Egyptian market.

The e-commerce platform’s plans were revealed during a meeting between the General Manager of Souq.com, Omar El Sahy and the Head of the General Authority of Free Zones and Investment (GAFI) Mohamed Abdel Wahab.

The meeting according to Egypt Today was held to discuss the company’s plans for expansion in the Egyptian market.

During the meeting, the two sides discussed an Amazon’s proposal to develop transport services, through using private cars to transfer light cargo.

Abdel Wahab told Sahy that GAFI would provide the necessary support for the company to expand its trade activities in the country and apply its digital transformation plans.

 The GAFI head promised to provide the spaces required to establish new warehouses and distribution centers for the company in all governorates.

Wahab underlined the importance of assisting emerging companies to promote their products and open up new exporting markets for Egyptian products via E-commerce platforms.

Amazon entered the Egyptian Market in 2017 through an acquisition of local e-commerce platform, Souq.com.

The American based e-commerce giant has since increased its presence in Egypt and now boasts of more than 10 distribution centers nationwide employing more than 1,000 employees.

 General Manager of Souq.com, Sahy confirmed that Amazon looks forward to expanding its business in the Egyptian market.

Sahy further revealed that the e-commerce platform had plans of making a range of its various services available, notably artificial intelligence and digital payment.

He also promised his company’s commitment to supporting supporting small and medium-sized enterprises, in parallel with the state’s efforts to encourage them to put their products for sale on Souq.com.

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