Badr Bouslikhane succeeds Larbi Alaoui Belrhiti as head of Jumia Morocco

MOROCCO – Morocco’s Badr Bouslikhane heads Jumia Morocco, following the promotion of Larbi Alaoui Belrhiti to general manager of Jumia Express Logistics.

During his tenure, Larbi Alaoui Belrhiti succeeded in making Jumia one of the leaders in e-commerce in Morocco, by democratizing online purchases there.

He will now oversee the company’s operations on the continent. Jumia Express Logistics offers “last mile” storage, transportation, and delivery services in more than 10 countries in Africa.

Jumia Morocco now connects several million visitors each month with more than 10,000 sellers who offer more than 8 million products.

Larbi Alaoui was also at the head of Jumia Food, a fast-food delivery platform.

During his tenure Belrhiti contributed to the launch of the fintech JumiaPay platform in Morocco, which allows online payment of bills, telephone recharges, and other digital services.

Between 2013 and 2017, Belrhiti was the founder and Managing Director of Avito, the first online classifieds site in Morocco. Larbi Alaoui Belrhiti is a graduate of HEC Paris (France) and McGill University (Canada).

In his new role, Badr Bouslikhane will oversee Jumia Maroc’s daily operations in the North African country.

Bouslikhane joined the Jumia Morocco team in May 2021, as General Secretary, Prior to which he was the Chief Revenue Officer of Avito, the company he co-founded together with Belrhiti.

Between 2009 and 2013, Bouslikhane worked in several industries, particularly in the banking sector, within BMCI (Moroccan branch of BNP Paribas), a bank for which he was able to contribute to multi-channel commercial development.

He aims to drive further growth for Jumia, a company that has built for 10 years a unique logistics platform in Africa, offering efficient delivery services thanks to its “in-house” technology.

The company has 700 partners and has a strong physical presence (nearly 3000 collection and deposit points) on the continent.

Jumia has gradually transformed into a continental leader in e-commerce and logistics. In 2019, Jumia went public on the New York Stock Exchange (NYSE).

The company Jumia raised US$196 million during its Initial Public Offering (IPO), and its share prices grew by 200% over the first three trading sessions.

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