NIGERIA – bCODE, a multi-brand retailer for wellness fashion and lifestyle, has announced the opening of their Adidas store in Nigeria (Lagos and Abuja). The brand took to their social media to announce the news.
“Now we have a one stop-store for all things Adidas which include shoes and sneakers, apparel and accessories, thanks to bCODE. What makes things more exciting is that you can now shop Adidas on the revamped official website,” bCODE stated.
“Remember that last year the bCODE website was relaunched with the intention of bringing all your favourite brands (Skechers, Adidas and Havaianas) together in one place. Now, with Adidas merchandise added on the website, it is a pleasure to say that this intention is fully satisfied.”
Popularly referred to as the three stripes brand, Adidas is the second largest revenue generated sports business in the word.
bCODE hopes you enjoy your shopping experience, both in-store and on the youthful, colourful and vibrant website as you “Be your best self”.
bCODE has 14 stores across Lagos, Abuja, Port-Harcourt, and Ghana. Follow bCODE on social media to get the latest updates.
Wunuola Okoye, the chief executive officer BrandCo Nigeria Limited, a branding and web development agency focused on helping small businesses succeed, has expressed joy over the launch of Adidas products in Nigeria, through its retail expression, bCODE.
Okoye who explained that sports lovers and other Nigerians will enjoy affordable and quality Adidas products being launched through a franchise in Lagos and Abuja, noted that other Adidas outlets will soon be open across other parts of the country.
Speaking more on the franchise, she said the company had its “Original flagship brand, as Skechers, then Havaianas and now, we have just launched Adidas.
“Essentially, we are the go-to brand for athleisure and for sports. So we deal in all types of products, whether it’s footwear or apparel. We are the go-to brand in that space, and we are definitely making a statement.
“So far we have 14 stores across Nigeria and West Africa. These includes the ones we just launched this week. We plan to launch across Pan-Africa, so we are looking into other countries like Senegal, Cameroon etc.
“But right now, we are very excited about Adidas because it is the third-largest revenue-generating sports business in the world, second to Skechers. That means two of the top three sports brands in the world are in our possession, as we are the franchise owners for these businesses in this region.”
Okoye noted that Adidas has been launched in two major states in Nigeria, one in Ikeja City Mall, Lagos and the other at Jabi Lake Mall, Abuja.
“We have a couple more stores set to be ready by the end of the year or early next year within Nigeria, some on the island, the northern parts of Nigeria and several parts of Port-Harcourt,” CEO BrandCo Nigeria Limited added.
Noting that BrandCo is a retail business corporate identity and bCODE is a retail identity, Okoye reiterated that the aim of the company was to continue to provide very good prices in the mid-range.
“It’s not luxury, we are very proud to be operating in the middle range because we want it to be affordable for all,” she said.
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