NIGERIA – Big Cabal Media (BCM), a pan-African media company, has secured US$2.3 million seed funding round to fuel audience growth and build new verticals in Nigeria.
Launched in 2014, BCM has grown to become one of the most powerful media businesses covering technology and youth culture on the continent.
The company is known for creating engaging, agenda-setting content and journalism through its online platforms, TechCabal and Zikoko, as well as its content studio and digital consultancy arms.
Its publication, Zikoko, which reaches over twenty million readers monthly, reflects and amplifies the most urgent elements of youth culture in Nigeria.
TechCabal, the company’s flagship publication, is perhaps the most important publication covering Africa’s burgeoning technology ecosystem; combining high-quality reporting, daily newsletters, and events that draw the biggest operators and investors together.
In addition to building content and news platforms, BCM has grown its services to include Cabal Creative, an in-house content studio that has produced content for global brands such as Google, Uber, and Coca-Cola.
The company also has TC Insights, a data analytics consulting service focused on custom research, industry strategy, and digital transformation projects.
Digital media has not been a big part of that funding equation, despite Africa having one of the fastest-growing digital media sectors globally, with millions of Africans coming online for the first time looking for original and engaging content tailored for their needs.
“Africa is seeing explosive growth across its tech industries, and content is a critical component of that,” said Tomiwa Aladekomo, CEO of BCM.
Nigeria, is one of the largest internet markets, with over 154 million people on the internet and a fast-growing tech sector that is rapidly transforming the economy.
Traditional media companies aren’t keeping up with the needs of this audience, evolving much more slowly than in America, Europe, or even Asia.
The situation creates space for innovative media companies like Big Cabal to establish a position ahead of competition from local players or even global brands looking to enter the market.
The market for African content and culture is more global than ever and Big Cabal Media is creating the brands, content, and products for Africa’s new generation of digital-first content consumers and the world.