Canadian ad-tech MonetizeMore enters South Africa through partnership with SiSebenza

SOUTH AFRICA – Canadian-based, global ad-tech giant MonetizeMore has entered South Africa through a partnership with SiSebenza, a boutique investment advisory business.

SiSebenza scours the globe for innovative tech disruptors, partners with them locally and sets them up for success in the exciting and complex African market.

MonetizeMore is an ad optimisation business focused specifically on dramatically increasing the ad revenue of large traffic websites.

It does this through programmatic advertising, like the use of automated technology for digital (online) media buying.

The company’s suite of Software as a Service (SAAS) solutions includes its bespoke AdX and Header Bidding auction technology to serve ads to the right user at the right time and at the right price.

Spending on digital advertising worldwide amounted to US$455 billion in 2021 and is expected to surpass US$645 billion in 2024.

“We’re excited about our partnership with SiSebenza in South Africa,” said Julio Monzon, President & COO of MonetizeMore.

“We know that local understanding and relationships in new markets enable our access and growth exponentially.

“SiSebenza’s excellent track record of working with global disruptors in the local market gives us an important edge in bolstering ad revenues for digital publishers in South Africa and into the continent.”

The company, originally founded in 2010, is now a Google Certified Publishing Partner which runs a virtual office of 210 employees globally, who work with more than 750 publishers in over 30 countries.

It is considered one of the top ad-tech businesses in the world. In 2021, MonetizeMore was recognised by The Globe and Mail as one of Canada’s Top Growing Companies due to its three-year revenue growth rate of 108%, which has taken the company’s gross revenue to US$83 million.

Its PubGuru reporting tool centralises client ad revenue sources into an intuitive dashboard that helps them stay on top of industry trends while at the same time uncovering ad revenue issues and opportunities down to the most granular detail.

This ensures that every client is empowered with the most robust programmatic monetisation strategy.

The global increase in digital advertising also means a staggering increase in ad fraud, which is estimated to cost advertisers and brands US$44 billion in 2022.

MonetizeMore ad engineering teams, ensure that client’s ad revenue is protected by Traffic Cop, which through advanced machine learning and sophisticated fingerprinting algorithms, can identify and block ad fraud. 

The application, designed by MonetizeMore, is the only fraud traffic suppression tool available specifically designed for ad tech; it won a Google Innovation Award in 2020.

“If you’re hitting US$1000 in ad revenue per month, you’re ready for a programmatic monetisation partner,” said Mmusi Maimane, who became a partner and shareholder in SiSebenza in January 2022.

Maimane says that MonetizeMore understands developing economies as well as developed ones.

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