Canon Central and North Africa set to launch its products in its Kenyan tour

KENYA – Canon Central and North Africa, a leader in the fields of professional and consumer imaging equipment and information systems, has announced its R-tour in Kenya.

The tour will witness the launch of 2 of their revolutionary products, EOS R3 and EOS R5 C, alongside showcasing its newly introduced release Powershot Zoom, the EOS R7 and R10.

Canon showcased its products EOS R3 which offers the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the EOS R system.

“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally,” commented Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.

“Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace. The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities.

“Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya.”

With the new, innovative 24.1-megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution and speed to offer news and sports photographers a camera to outperform and outpace the competition.

Likewise, the EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R system’s photo capabilities.

A high resolution, full-frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

To amplify the experience up a notch, Canon created different experimental booths with a specific purpose or need catering to a particular audience, thereby ensuring focused attention is delivered to all incoming requests from attendees.

Different booth set-ups were installed at the event, showcasing different genres, R booth, Check and Clean booth, and R system and lens line up.

The R booth showcased an entire lineup of the Full frame mirrorless series and an experimental set-up to allow customers to touch and engage with the product.

Canon envisions continuing to engage with end-users through a series of events, including Photo walks, Masterclasses, competitions, and Generation R Community events.

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