The program aims to help micro-entrepreneurs overcome cash constraints that limit their ability to buy and sell more products and ultimately grow their businesses.
With over half its merchant members being women, Jaza Duka directly supports Kasha’s mission to ensure women in emerging markets get the products, information, and services they need for their health, self-care, and well-being.
“We tailor our innovative solutions towards building a better and more equal world where everyone can reach their potential.
“We also believe in the power of partnerships, and this expansion of Jaza Duka with Kasha is one more way we continue to enable sustainable, inclusive growth that will not only benefit the new merchants, but grow their communities.”
The topmeup overdraft is enabled through collaboration with Correlaction, the fintech integrating the physical and financial value chains in Jaza Duka.
Topmeup helps to further remove financial barriers for store owners, allowing them to leverage a pre-approved overdraft to increase capacity and expand the range of digital purchases.
“Through Jaza Duka we are providing female entrepreneurs in emerging markets with the tools they need to grow their business and support their livelihoods, while also enabling people in lower income communities to gain access to quality affordable health products and household goods.
“Kasha’s digital platform unlocks access to products, information and services; and now with our partnership with Mastercard we can remove lack of finance for MSMEs as a blocker as well. We are thrilled to be partnering with a purpose driven corporation such as Mastercard.”