GHANA – QNET, an e-commerce based direct selling company, has established its first-ever training centre in the Sub-Saharan Africa region in collaboration with Botsumtwi Limited.

Located in East Legon, Accra, this new training centre will see the company bringing world-class training workshops and educational programmes for its community of distributors to participate in to enhance their management skills, increase business literacy, and leverage on opportunities to build their successful enterprise.

QNET has successfully built a community of thriving micro-entrepreneurs worldwide to become a force of good, especially in emerging economies. The first of its kind in the region, the new training centre in Accra will bring in international speakers, professional trainers, and acclaimed experts to conduct workshops in Ghana.

QNET will also regularly host sessions on professional marketing practices, regulatory compliance, and integrity in business conduct in collaboration with local partners. Participants can expect interactive, informative, and practical learning sessions that will enrich their knowledge of entrepreneurship and direct selling.

QNET aims to build a local ecosystem that supports continuous learning for entrepreneurship communities well into the next decade.

“We are excited for this new milestone! Our goal is to bring sustainable, positive change to the communities we operate in through our products, services, education, and community development programmes – thus creating a more diverse, powerful, and inclusive economy for all,” Mr Biram Fall, QNET’s Regional Manager for sub-Saharan Africa, said.

“In fact, in the World Federation of Direct Selling Association’s latest report, Chairman Roger Barnett highlighted that the direct selling industry can demonstrate its positive social and economic impact in countries where direct selling businesses operate.”

This training centre marks QNET’s new milestone in sub-Saharan Africa, providing an opportunity for the company to give back to the local community by establishing an education platform that is accessible, and highly beneficial for all.

QNET will organise regular workshops and training sessions that is estimated to benefit around 600 people every month.

“Education is one of the most effective tools that can develop untapped talent in a community, especially for the youth,” Fall adds.

“QNET’s extensive experience in organising professional development workshops worldwide mean we are well-equipped on what it takes to build an effective learning culture within the community.

“Our plan is to continue seeking collaboration opportunities with local government bodies and community leaders to facilitate meaningful conversations and plan actions on how we can further support Ghana’s economy.”

Entrepreneurship in Ghana is an essential driver of the economy – more than 90% of all businesses are small to medium enterprises (SMEs) providing opportunities, especially for youth and women, to generate a source of income and enhance living standards.

In 2021, the World Federation of Direct Selling Associations (WFDSA) Annual Report saw Africa and the Middle East charting the second-highest sales growth at 4.0%, bringing the total up to US$759 million.

In this developing economy, companies like QNET are especially integral to economic growth for the country as it generates new self-employment opportunities, promotes development in semi-urban and rural areas, and fosters innovation in communities.

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