With this financing, Fatura will be able to expand its services beyond e-commerce and digital financing, allowing it to optimize the interchange of products, money, and information in the B2B environment while concentrating on ease and user experience.
“Collectively, the digital B2B players in the FMCG space capture less than five per cent of the market and there is a long way to go. Our conviction is to stay asset-light, be inclusive to all the industry stakeholders and to attract the best on-ground acquisition force across the country.”
The Fatura smartphone app links wholesalers and manufacturers with retailers across a wide range of sectors. The company has been functioning in the FMCG market and is now experimenting with other industries.
“Collectively, the digital B2B players in the FMCG space capture less than five per cent of the market and there is a long way to go.”Hossam Ali – CEO, Fatura
“Fatura’s existing infrastructure has enabled them to expand their offerings to new customers,” commented Hany Al-Sonbaty, Managing Partners at Sawari Ventures.
“The team has demonstrated that they have the vision to identify new opportunities and the prowess and agility to implement and deliver. We are excited to become part of their journey.”
Fatura has established a solid basis and infrastructure for monetizing its data and services. New services to serve the many actors in the company’s ecosystem, such as manufacturers, wholesalers, and retailers, as well as diverse digitisation projects with an emphasis on digital payments and regional development into new markets, are among the company’s future ambitions.
“Being part of Fatura’s success story is exciting for us. The FMCG industry is in need of Fatura’s product, which will solve many challenges faced by small retailers,” Hasan J. Zainal, Managing Partner of Arzan Venture Capital said.
The firm has also expanded its reach to more than 25,000 stores and 500 wholesalers and manufacturers throughout 20 governorates, exchanging more than 10,000 SKUs in the last year.