EGYPT – Convertedin, an Egyptian e-commerce marketing operating system, has launched a US$3 million seed round from worldwide and regional investors to establish operations in Brazil as well as grow its footprint in Egypt and Saudi Arabia.
Merak Capital, based in Saudi Arabia, led this round, which also included 500 Global and MSAS.
Convertedin will open its first office in South America in the Brazilian city of Rio de Janeiro as part of its expansion goals.
Convertedin is well positioned to assist businesses accelerate growth and drive revenue generation in South America, where e-commerce sales is expected to climb to US$167.34 billion by 2025 from 244.1 million consumers.
“As SMBs around the world build e-commerce services, they need the right tools to convert customers and generate revenue. With Convertedin, brands no longer need expensive and complex infrastructure for data-centric marketing,” Mohamed Fergany, CEO and co-founder of Convertedin said.
“We have built a marketing operating system, which today is the preferred choice for hundreds of local and international brands.
“Today, Convertedin is a business with strong fundamentals, and we are honoured to partner with leading global investors as we embark on our next phase of growth.”
Convertedin, founded in 2019 by Mohamed Atef, Mohamed Fergany, and Mustafa Raslan, is designed for brands and organisations looking for a unified platform to drive personalised and scalable campaigns, convert customers, generate measurable outcomes, and grow revenue.
Convertedin now works with hundreds of local and multinational brands throughout Africa, the Middle East, and South America.
Convertedin is redefining how organisations communicate with customers to develop trusted relationships while protecting customer privacy by creating the future of data-centric marketing.
Convertedin helps drive consumer engagement and conversion online and offline by integrating with over ten major e-commerce platforms and ad networks.
Marketers can simply run campaigns across the web, search engine ads, social advertisements, SMS, and email services using a suite of industry-leading technologies, while tracking and attributing revenue conversion.
“As e-commerce businesses become increasingly prevalent, they often lack the capabilities to leverage data for customer acquisition to drive topline growth,” Ahmed Aljibreen, Partner at Merak Capital, said.
“The ever-changing landscape of digital marketing platforms adds a new layer of challenges for e-commerce companies.
“For that and more, we are excited to back Convertedin, a martech company that has built a state-of-the-art platform to simplify digital marketing, improve customer acquisition and drive growth for its clients. Convertedin is led by a world-class team in which we have tremendous confidence as the company embarks on its next stage of growth in MENA and Latin America.”
The company is currently available in numerous languages, including Arabic and English, and will shortly provide services in Portuguese.
The startup works directly with brands as well as in collaboration with prominent media purchasing and advertising agencies.
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