eCommerce platform TradeDepot appoints Chidi Akubuiro as MD for West Africa

NIGERIA – TradeDepot, a B2B eCommerce and embedded finance platform in Africa has appointed former Coca-Cola HBC and Hayat Kimya Nigeria Executive, Chidi Akubuiro as its Managing Director for West Africa.

Akubuiro will lead further expansion of TradeDepot’s services across more key cities in Nigeria and Ghana and drive growth across English-speaking West Africa.

Akubuiro comes into the role with extensive experience in the FMCG sector, having spent over a decade leading and delivering commercial success for some of the most in-demand consumer goods brands on the continent.

Before joining TradeDepot as Commercial Director in July 2020, Akubuiro had previous roles at FMCG manufacturer Hayat Kimya Nigeria and Coca-Cola Hellenic Bottling Company.

At Coca-Cola, he designed, oversaw, and supported the implementation of various sales and growth strategies to drive revenue and meet sales objectives.

This experience will be leveraged to deepen relationships with key stakeholders in the retail sector and drive profitability in TradeDepot’s commercial operations.

Chidi brings a wealth of experience that will be invaluable on our mission to make life easier for retailers across Africa,” said Onyekachi Izukanne, CEO and co-founder of TradeDepot.

In his short time with us, he has made many valuable contributions that have put us in a stronger position to achieve our objectives and I am looking forward to working more closely with him to drive more success and profitability across the board.” 

In recent years, TradeDepot has built a reputation as the supply partner for Africa’s retail ecosystem, leveraging its data, technology, and robust logistics operations to get consumer goods from leading manufacturers into the hands of retailers that can sell them.

Through its ShopTopUp platform, the company also provides credit lines to fund inventory purchases for retailers, enabling increased sales, higher margins, and other value-added services for all parties.

With active operations in 12 cities across Nigeria, Ghana, and South Africa, TradeDepot leverages its data, technology, and robust logistics operations to connect retailers with suppliers

In doing so, the startup takes the pressure off everyone else in the retail value chain by making it easier for manufacturers and distributors to get their products into more than 100,000 retail stores, and for retailers to access the inventory and financial services they need to run successful businesses.

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