EGYPT – Mumerz, support society and e-commerce website for mothers and their children, has secured a US$1.2 million pre-seed round led by Disruptech for expansion.
The Egypt-based firm will use the capital to expand its market share in Egypt and beyond, as well as enhance its online platform with more diverse offerings and content.
Mumerz is a one-stop-shop for all parent and child needs, as well as a community platform for parents and children.
The platform is the largest multilingual community and e-commerce platform in Egypt, catering to the needs of every parent and kid from conception to the age of twelve.
It was created to address the information, advising, and product needs of parents and children.
The portal features a blog with articles on a wide range of topics connected to pregnancy, childbirth, motherhood, and childcare, as well as integration with Egypt’s largest parent and child e-commerce platform.
“Delivering an excellent customer experience with a wide choice of mother-baby and child items at low pricing is the key to that,” said Amir Shenouda, Founder and Managing Partner of mumerz.
The platform also provides value-added material for moms on its blog and Mums Mag, which is handled by Rahet Bally and includes direct links to products on the e-commerce platform.
“Mumerz is a natural continuation of Raha Bali’s maternity support services and allows us to serve the millions of moms who already trust us and target our content daily,” said Nadia Jamaluddin, co-founder of Mumerz.
She added that the site includes an experienced advisory team that recommends the best product to suit every mother’s needs based on “Peace of Mind” ratings across all product categories.
The platform allows mothers to find the best authentic products and brands from the comfort of their homes and have them delivered.
Mumerz seeks to expand its portfolio to reach more mothers with an aim to reduce the challenges they face in Egypt as a whole.
Families in Egypt frequently make unhealthy decisions because they lack accurate information, do not feel confident in their ability to act, or think that others will disapprove of their actions.
Only 21% of married women were knowledgeable about danger signs during pregnancy and childbirth.
The inability to recognize danger signs and assess the seriousness of illness can lead to life-threatening delays by mothers in seeking health care for themselves and their newborns.
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