Egyptian on demand laundry app Makwa secures funds for scaling up and expansion

EGYPT – Makwa, an Egypt based on demand laundry app has raised a six-figure funding to help it grow its team, upgrade its tech and expand into new locations in the North African country.

According to a report by Disrupt Africa, Makwa secured the 6-figure funding from a unnamed customer angel investor who was interested in the company’s business model.

Founded in 2018 by Aly Eteiba, Makwa is a mobile app providing dry cleaning and laundry pick-up and delivery services.

Customers use the app to schedule pick-up and delivery slots, give any special instructions, track orders, pay, and give reviews.

The tech startup partners with high quality vendors in the areas in which it operates who clean customers’ clothes while following its stringent specifications.

 So far, Makwa is reported to have completed more than 2,500 orders and processed over 30,000 items of clothing.

 “Our goal is to offer our customers a convenient, hassle-free and enjoyable customer experience, and at the same time deliver a reliable and consistent product and service,” said Eteiba.

Etaiba further noted that Makwa aims to revolutionise the laundry industry for consumers and laundry professionals alike.

To this end, Etaiba noted that the startup has successfully set up our Makwa test, a first of its kind laundry assessment mechanism that allows the startup to onboard, vet, test and score all potential partner laundries.

The company’s founder noted that the move was aimed at streamlining the selection process and help the startup in identifying and partnering only with high quality laundries.

Makwa currently covers New Cairo, in the east of the city, and Sheikh Zayed to the west, and is targeting expansion to the rest of Cairo as well as Alexandria, Gouna and the North Coast in 2021.

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