EGYPT – Brantu, a Cairo-based fashion ecommerce platform, has announced in a statement that it has raised a seven-figure (USD) investment in a Series A round led by one of the leading Egyptian VCs Sawari Ventures.
Launched by Mohamed Rizk and Fredrik Granström in 2019, Brantu is an online business-to-consumer (B2C) marketplace selling clothing, bags, accessories and footwear. The startup was founded with the mission of connecting local and global fashion brands to Egyptian consumers.
In its first year of operations, Brantu managed to acquire over 20,000 customers. The platform currently has an assortment offered exclusively for women sourced from 70 brands.
“We are changing the Egyptian consumer habit of buying fashion online. Before Brantu fashion, consumers bought through international/cross-border websites, facing the issues of long delivery times and customs or local general merchandise platforms whose assortment and appeal do not cater to fashion consumers,” said Mohamed Rizk, CEO of Brantu.
“We are providing speedy delivery, trendy products and appealing content to Egypt’s mass population, serving millions of fashion shoppers.”
Mohamed Rizk – CEO, Brantu
“We are providing speedy delivery, trendy products and appealing content to Egypt’s mass population, serving millions of fashion shoppers.”
With the investment, Brantu will be able to grow its user base, increase its verticals and capture a bigger market share within the growing fashion and lifestyle industry in Egypt.
“Brantu is easily the best example of the tremendous acceleration in digital adoption that we have witnessed across all sectors during the pandemic. We have full faith in Brantu’s management team’s ability to take the company to market leadership,” Wael Amin, Sawari Ventures partner said.
Brantu had originally started as an ecommerce venture builder by Mohamed Rizk and Fredrik Granström in late 2016 with a price comparison platform Elprices as their first venture. Elprices was launched in 2018 but was apparently shut down in early 2019.
The founders and team then shifted their focus on building a fashion ecommerce platform with company’s namesake. Brantu was launched in July 2019 and enables customers all over Egypt to buy products including clothing, shoes, bags, and accessories from local and global fashion brands. The platform currently features products for women only.
According to its website, Brantu currently takes 1 to 5 business days to deliver the products. It also offers 14-day returns as long as the products are in appropriate condition and still have the tags on them.
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