The appointment follows Klasha’s recent announcement of a US$4.5 million seed funding round backed by Amex Ventures – its first investment in an African-focused startup – and Global Ventures, a leading MEA-focused venture capital firm.
“Nile’s global experience, most recently at Mastercard, will build the commercial infrastructure needed for more international businesses to tap into the African market via Klasha, and provide a seamless cross-border experience for African consumers.
Nile will be based in Dubai and in his new role he will develop and execute commercialisation strategy at Klasha, including structuring and growing the organisation to drive essential market adoption of the company’s products and services.
Nile brings new perspectives and cultural diversity to the organisation, will ensure adaptability in the execution processes, be accountable for profitable revenue growth, and work with the team to achieve Klasha’s core goal of bridging the e-commerce gap between Africa and the rest of the world.
“By 2025, half of the world’s working population will live and work in Africa, but today only 30% of the over one billion population have ever made online payments.
“Klasha aims to create easy access to the world’s largest emerging and fastest-growing consumer market, and I am thrilled to have recently joined the energetic, driven and focused team of talent that makes Klasha so unique.”
Nile joins Klasha after a successful 10-year career at Mastercard, where he created leading go-to-market strategies across the MEA (Middle East Africa) region for real-time and multi-rail payments interoperability.
Most recently, Nile was the P&L business owner responsible for building and establishing Digital Payment Ecosystems at national levels for Mastercard in MEA. In the last five years, Nile and his team successfully digitised large cash flows across multiple sectors.
He has over 20 years of global experience in solution sales, product management and business development, which focuses on e/m-commerce alongside cyber and Card-Not-Present fraud solutions.
Brought up in Bahrain in the Arabian Gulf, Nile’s experience includes working in the UK, Holland, Bahrain, Tanzania and the UAE.