Ghana’s freelance platform, Africa Focus Group to expand into 3 African markets

GHANAAfrica Focused Group (AFG), a Ghana based freelance platform offering access to the largest network of freelance management consultants on the continent has announced plans to expand its operations into three African markets.

According to a report by Disrupt Africa, AFG plans to expand into South Africa, Kenya and Ethiopia after raising US$700,000 in seed funding round led by Consonance Investment Managers and GFH Holdings.

Founded in 2016, AFG utilises an online platform and machine learning to build an entirely new model for consulting in Africa.

It allows leading companies, investment funds and development partners to hire management consultant teams to make the right strategic decisions and achieve sustainable success.

The startup’s proprietary technology platform matches teams with open project opportunities, manages performance data, and supports the invoicing and payments process.

Already operating in Ghana, Nigeria, Ivory Coast, Tanzania and Rwanda, as well as the United States (US) and United Kingdom (UK), AFG will now focus on expanding operations into the three countries located in the South and Eastern part of the continent.

“We plan to further expand our market position in Southern Africa, Eastern Africa and other markets. In addition, we also plan to build a pool of more than 350 analysts by 2024.”

Yasmin Kumi- Founder, AFG

Yasmin Kumi, AFG’s founder, says that the startup was launched to address the inaccessibility of management consulting services in Africa.

Where available, Kumi noted that management consulting services were provided by large firms that mostly support governments and foreign multinationals, locking out small businesses who equally needed these services.

She notes that, “As a young tech-enabled venture from Ghana, we are very keen on building an alternative model that can serve the homegrown private sector across the continent impactfully.”

That AFG has done, to good effect, creating a network of more than 100 consultants.

It has also completed more than 140 engagements for leading companies, investment funds, and development partners.

“AFG experts and consultants work in industries that create real added value for the African continent, including agribusiness, FMCG, and finance,” Kumi said.

The company, which operates a transaction-based revenue model that is tied to processing payments for clients and freelancers, is now focused on expanding its operations after the impressive funding round.

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