Global e-commerce leader QNET partners Transblue, launches in Nigeria

NIGERIA – Global e-commerce and direct selling leader, QNET Limited, has launched in Nigeria in partnership with Transblue Limited as its lead market partner in one of Africa’s biggest economies.

QNET provides customers around the world with unique high-quality products and services while providing an opportunity for Independent Representatives (IRs) to build a sales business by promoting these products.

The partnership will leverage Transblue’s robust market presence and local expertise to craft an enhanced customer service experience, provide training to local distributors and facilitate faster access to products.

The entry of QNET in Nigeria is in line with the government of Nigeria’s vision to partner with the private sector to effectively achieve the desired economic recovery and transformative growth,” said Biram Fall, Regional General Manager sub-Saharan Africa for QNET.

At QNET, we intend to play our part by boosting entrepreneurship in Nigeria through our well-established global e-commerce and Direct Selling ecosystems.”

The company effectively enables IRs to retain the freedom to run a business on their own terms, with the full support of a cutting-edge e-commerce ecosystem, efficient logistics, and market-leading customer service.

According to Abiodun Akeem Ajisafe, Managing Director of Transblue, the partnership offers mutual strengths that will help bring Nigerians a unique opportunity to generate additional income.

Not only does this partnership provide access to unique, high-quality products, it also provides a business model that has been tested globally, and that is locally supported,” added Ajisafe.

Meanwhile, Transblue is a center of excellence in Customer Service, Logistics, and Compliance Management in Nigeria.

The company has been at the forefront of providing businesses with freight support, advisory services, and end-to-end compliance management services that expand product accessibility across Nigeria.

The launch in Nigeria will enable retailers to meet customer demands more conveniently and effectively taking advantage of the platform.

Valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027.

Direct selling, which is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers, also continues to grow, with total retail sales amounting to USD 179.3 billion in 2020 globally.

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