“As more consumers start their journey looking for products and services online, we want to do more to help retail small businesses digitise and better leverage online tools for growth. One thing we know for sure is that when small businesses recover, African economies rebound and do well and this benefits everyone,” he said.
According to reports, SMEs are responsible for nearly 90% of all business, making these enterprises the “backbone” of the economy. In addition, further reports indicate that SMEs account for 80% of the region’s employment.
“This portal is all about supporting businesses as they get online.“Mojolaoluwa Aderemi-Makinde – Head of brand and reputation, Google
Several new programmes will be launched during June that include; A new Google for Small Businesses portal that aims to assist small businesses in establishing their online presence.
A series of SMB skills webinars that have been tailored to help SMEs use digital tools to connect with and grow their customer base. SMBs can register for free webinars available on 9, 16, and 23 June at goo.gle/smbwebinars
“This portal is all about supporting businesses as they get online. In a competitive business environment, digital technology helps to drive economic growth and job creation, while delivering valuable services to people in Africa,” said Aderemi-Makinde.