EAST AFRICA – Hyundai Construction Equipment (HCE), an affiliate of the Hyundai Heavy Industries Group, has signed a distributorship agreement with construction equipment dealer NEFC, a move that is set to accelerate its forays into the East African market including Ethiopia, Djibouti, Somalia, Somaliland, and South Sudan.

NEFC, which operates many businesses, such as construction, mining, hospitality, aviation, and aviation, is owned by Mohammed Hussein Al Amoudi, Ethiopian- Saudi billionaire businessman who is said to be one of the richest businessmen in the world.

As such, NEFC is considered the most influential construction equipment dealer in East Africa.

The dealer has been engaged in construction equipment, vehicles and agricultural machinery dealing for over 156 years and established the total solution infrastructure handling parts and after-sales service.

“We expect to increase our market share in East Africa considerably by teaming up with NEFC, which is exerting a great influence there”

Moon, Jae-young – Chief Sales Officer, HCE

HCE has already established solid footholds in Sudan and Algeria and expects to make more aggressive forays in other countries in East Africa, which is a prosperous market for construction projects such as dams, highways, commercial and residential buildings, harbours, railroads, and mines, through the agreement.

With the agreement, HCE intends to supply excavators, wheel loaders, backhoe loaders, motor gradersand forklifts and strive to meet customers’ needs in that part of the world with focus on diverse solutions and educational sessions provided to teams in charge of sales, services, and parts.

The two businesses signed the unprecedented agreement online to overcome the difficult situation caused by Covid-19 pandemic.

“We expect to increase our market share in East Africa considerably by teaming up with NEFC, which is exerting a great influence there. We hope that teaming up with an influential business there, along with the expansion of customised service, will incessantly develop the East Africa market,” said Moon, CSO of HCE.

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