Internet retailer Salescabal rebrands to Bumpa as part of rebranding initiative

NIGERIA – Salescabal, an internet retailer and stock administration system, has rebranded to Bumpa and unveiled a new logo and website, a move it says is part of its extensive rebranding initiative.

Bumpa was created to help merchants and businesses manage inventory/products, fulfil orders and track sales, and accept online payments.

The platform also helps business owners get a free customizable website to list products, request for logistics service to help them deliver physical products with ease as well as engage customers and much more on the go with their smartphones.

Covid-19 pandemic made running a small business in Nigeria more difficult than it normally is and at the same time, provided an opportunity for businesses to leverage on technology tools. This is why we built Bumpa,” Kelvin Umechukwu, c-founder Bumpa said.

“Over the last few months, we poured our hearts and time into creating a new image that would accurately depict who we are, and the problem we are solving for merchants.”

Since its beta phase as Salescabal, the eCommerce solution says it has helped over 1,500 merchants go from operating their businesses offline to having a complete online presence with a storefront and a companion mobile application to help them collect customer data in their brick and mortar stores.

“We want to help our merchants become successful and that is our focus right now. The change in branding is as a result of the learnings from the beta release (as Salescabal) – we had the time to study what our customers considered important to them and then we focused on building on top of that,” Kelvin added.

“Now our customers can create variations of their products, send WhatsApp messages to their customers, send a payment request to their customers and also upload more than one image on a particular product.”

The new identity was developed through a collaborative process and reflects the company’s passion for helping merchants find an easy route to the eCommerce world.

Furthermore, Bumpa has introduces the new domain name which gives sellers on the platform an instant recognition as an ecommerce brand and also improves the search engine optimisation and visibility of merchants stores powered by Bumpa.

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