Isuzu East Africa makes a comeback to the Tanzania’s market after a three-year break

TANZANIA – Isuzu East Africa has announced its return to the Tanzanian market after three years of absence in an aim of expanding its footprint in the region, reports The Citizen.

The global automotive firm also appointed a subsidiary of the Egyptian firm Al Mansour Auto EA (Tanzania) Ltd – a globally renowned company – as its authorised distributor in the region.

“The investment in this market comes at a time when most companies are deferring investments due to the uncertain economic times. This move is proof of the confidence Isuzu and Al Mansour have in the growth opportunities within the Tanzanian market,” the company stated.

Prospective customers will now be able to purchase the brand’s new vehicles from the outlet’s showroom in Dar es Salam.

“We are excited to re-establish our presence in Tanzania through our newly appointed dealer. Our long-term goal is to meet our customer requirements, offering innovative transport solutions and robust aftersales value as a trusted logistics partner,” said the Isuzu EA managing director, Ms Rita Kavashe.

Tanzania is a rapidly growing market having attained a lower-middle income status (last year, as announced by the World Bank) on July 1, 2020 – mainly driven by its strong economic performance over the last decade.

“Our commitment is to offer quality products and services to our customers – and steer Tanzania towards greater economic growth,” said the country general manager for Al Mansour Auto EA, Mr Anurup Chatterjee.

Isuzu Motors Limited is a global automotive company, founded and headquartered in Tokyo, Japan since 1937.

Isuzu Motors East Africa was established on 1 January 2018 after Isuzu acquired 57.7% of the General Motors East Africa (GMEA) stocks and became a subsidiary of Isuzu Motor.

Since its establishment in 1975, GMEA has been engaged in assembly and sales of Isuzu-badged light and mid-duty trucks and buses, and import and sales of Isuzu pickup trucks and Chevrolet passenger cars.

Isuzu is the first manufacturing and distribution organisation outside of Japan where Isuzu has a 100% ownership. It serves as an important base for Isuzu’s longterm growth throughout Africa.

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