Kenswitch Kenya appoints Karimi Ithau as new boss as it plans to rebrand

KENYA – The Board of payments service provider Kenswitch Kenya Limited, has appointed Ms. Karimi Ithau as managing director as the company rolls out its new market direction.

The board described Ms. Karimi Ithau as a seasoned professional with a wealth of experience spanning over 20 years in sales of innovative products and services in the information technology markets related to payments for financial and non-financial institutions across Africa

She also has a proven track record as an executive team manager.

“We are confident that Ms. Karimi Ithau has what it takes to steer our Kenyan market to the next level. As a board, we would like to congratulate her and assure her of our continued support as we seek to provide innovative payments across the East African region,” said Kenswitch Chairman Yousef Bazian. 

Prior to this appointment, Ms. Ithau served as the Head, Sales Network at Interswitch supporting the East Africa Region, a position she held for the last five years.

“The rebranding effort, among other initiatives, builds on many improvements the firm has made to the business in recent years” 

Yousef Bazian – Chairman, Kenswitch

The incoming CEO has previously worked as the General Manager and as Head of Business Development at Paynet (K) Limited and also held the position of Head of e-Banking – Corporate and Institutional Banking Division at the Standard Chartered Bank.

Ms. Ithau is a graduate of School of Computer Technology, UK and holds a leadership training certification from Dale Carnegie and Associates Inc and also a member of the Young Leadership Program and the Organisation of Women in International Trade.   

“The rebranding effort, among other initiatives, builds on many improvements the firm has made to the business in recent years. Our commitment to this market is focused on positioning our unmatched product breadth, geographical reach and strong leadership team backed on the strong pan-African success of Loita Group in over 18 countries across Africa,” added Kenswitch Chairman Yousef Bazian.

Kenswitch says it will roll out the new corporate identity, among other rebrand initiatives across different customer touchpoints in the next couple of months.

The company has received a nod from the regulator, the Central Bank of Kenya.

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