KENYA – Kenyan online booking and riding company, Little is in talks with investors to raise over US$50 million in Series A funding in a move to boost its expansion plans in countries across the continent.
“We are meeting a couple of investors, both on the continent and in Silicon Valley. The interest is there,” he said.
He added that the funds will be used to develop technology and to expand to more countries.
The company has been attracting drivers by encouraging them to offer extra services to earn money, something that has put it at limbo with rivals such as Uber and Taxify.
Little Cab is the on-demand taxi hailing mobile app and service developed by Craft Silicon in conjunction with Safaricom.
It started with great ambitions to achieve one million rides within the next six months, and it has worked towards this by offering four distinct value propositions, that are the basic, comfort, lady bug and executive options.
Unlike rivals like Uber, which is anxious of local competition, Little has a marketing partnership with Kenya’s biggest mobile operator Safaricom, and is also available to Kenyan customers who do not have a smartphone.
Egyptian start-up SWVL has expanded its route offerings since its January debut in the city where a third of road users rely on public transportation to reach their various destinations.
The app-based shuttle service allows users to book trips using their mobile devices which notifies them of the nearest pick up point, price and pick up time by the bus.