KENYA – Giordano, a Hong Kong apparel retailer has opened its fourth store in Kenya and the first outside of the capital Nairobi, looking to capitalize on the growing Kenyan luxury goods consumer market.
The franchise store at Mombasa’s City Mall follows the successful opening of three outlets at the Two Rivers Mall on Limuru Road, at the Garden City Mall on Thika Road and at the Junction Mall on Ngong Road in the capital Nairobi.
The store is situated near Mombasa’s affluent upmarket Nyali neighborhood, which is a popular destination for both local and foreign tourists and home to the fast-growing coastal city’s middle class.
“Our newest store in Kenya is indeed a special one. Not only is it the first store outside of the capital Nairobi, but it also represents the first standalone Giordano store in Kenya,” said Mr. Mark Loynd, Executive Director and Head of Overseas Market Development at Giordano International Limited.
“Our previous three stores were all part of our local partners’ shop-in-shop offering, and we are both pleased and excited that our franchisee is sufficiently satisfied with Giordano’s performance to commit to a dedicated store for our brand,” he added.
“Our newest store in Kenya is indeed a special one. Not only is it the first store outside of the capital Nairobi, but it also represents the first standalone Giordano store in Kenya”
Established in 1981, Giordano has over 2,100 stores and counters across Asia, Australia, and the Middle East dealing in men’s, women’s and children’s luxury apparel.
Global luxury brands have been making inroads into Kenya in recent years as they look for new emerging markets where demand is growing fast to complement their mature businesses in the western world.
The higher spending power of Kenya’s growing middle class is also spurring luxury brands to double down on the Kenyan market – both through e-commerce and store openings.
Such stores in Kenya were however hard hit in 2020 from reduced sales as shoppers kept away from malls over fears of contracting Covid-19.
The City Mall offers a unique and pleasant shopping experience with over 75 outlets and is renowned for its collection of international fashion brands and hypermarkets.
It also offers dining, health and fitness facilities, specialist sportswear shops, beauty parlors and a casino, together with over 2,000 car parking spaces.
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