AFRICA – Marriott International has reinforced its
commitment to Africa by announcing it expects to add 40 properties and over
8,000 rooms across the continent by the end of 2023.
The Internal hotel franchise revealed its ambitious
expansion plan in September this year, during the Africa Hotel Investment Forum
that was held at Addis Ababa, Ethiopia.
The company also announced signed agreements to open its
first property in Cape Verde and further expand its presence in Ethiopia, Kenya
Marriott’s development pipeline through 2023 is estimated to
drive investment of over $2 billion from property owners and is expected to
generate over 12,000 new jobs in Africa.
Marriott’s expected growth through 2023 is driven by a
strong demand and steady growth for its premium and select-service brands– led
by Marriott Hotels and Protea Hotels by Marriott.
The company is expected to open 8 new Marriot Hotels and 6 Protea
Hotels by Marriott during this period.
It also has plans to introduce the Courtyard by Marriott,
Residence Inn by Marriott and Element Hotels brands.
Marriott also continues to see growth opportunities for its
luxury brands and expects to double its luxury portfolio in Africa by year-end
2023, with more than ten new openings across The Ritz-Carlton, St. Regis,
Luxury Collection and JW Marriott brands.
The company also expects to launch W Hotels in Africa with
the opening of W Tangier in Morocco by 2023.
According to Marriot, the Key markets fuelling its growth in
Africa include Morocco, South Africa, Algeria and Egypt.
Marriott’s recent deal signings in Africa are: Four Points by Sheraton São Vincente; Laginha Beach (Cape Verde), Four Points by Sheraton Mekelle (Ethiopia), Protea Hotel by Marriott Kisumu (Kenya), and Residence Inn by Marriott Lagos Victoria Island (Nigeria).
The company revealed that it anticipates all these properties
to be in operation by 2023, further demonstrating its commitment to expand its
presence in Africa.
Marriott International, Inc. is based in Bethesda, Maryland,
USA, and encompasses a portfolio of more than 7,000 properties under 30 leading
brands spanning 132 countries and territories.
Its current portfolio in Africa encompasses close to 140
properties with more than 24,000 rooms across 14 brands and 20 countries and