Marriot signed the deal with owners of the Almasa Royal Palace, a hotel located adjacent to a 42,000-square-foot convention center that hosts official government conventions and events, as well as official foreign presidents’ visits.
Other facilities at the hotel include outdoor and indoor swimming pools, a gym, spa, club house and 20 food and beverage outlets.
“We are delighted to be working with the National Authority for Management & Investment on this exceptional conversion opportunity to bring St. Regis to Egypt’s New Administrative Capital,” said Jerome Briet, Chief Development Officer, Middle East and Africa, Marriott International.
Speaking during the signing, Colonel Waleed Samy Salama, CEO, National Authority for Management & Investment commented said, “The St. Regis Almasa will be positioned as the luxury hospitality hub in the New Administrative Capital and with the largest state-of-the-art convention center in Egypt.”
Col. Salama further noted that the hotel will be the ideal host to the country’s largest events, conferences and summits.
Marriot said that the rebranding will be carried through a phased approach where areas across the hotel will undergo rebranding to deliver an on-brand experience in New Cairo whilst remaining open to guests.
When it opens, the St. Regis Almasa is expected to encompass the hallmarks of the brand such as its rich traditions and rituals, and signature St. Regis Butler Service.