Marriott International partners Baraka Lodges to open first luxury Safari Lodge in Africa

KENYA – Marriott International, Inc. has announced that it has signed an agreement with Baraka Lodges LTD. to enter the safari segment in Africa.

JW Marriott Masai Mara Lodge will be located within the Mara National Reserve, one of Africa’s most renowned wildlife conservation and wilderness regions. Offering discerning travellers an unparalleled setting, the elegant retreat expects to welcome guests in 2023.

“As a brand rooted in mindfulness, we cannot think of a more perfect retreat for the mind, body, and soul than the Masai Mara National Reserve in Kenya,” said Bruce Rohr, Vice President and Brand Leader, JW Marriott.

“JW Marriott Masai Mara Lodge will offer guests a luxurious backdrop to make once-in-a-lifetime memories as they connect with nature and wildlife as never before. We are thrilled that the JW Marriott brand will be welcoming adventure travellers, including families, to this breath-taking part of the world.”

Conservation of the land and its inhabitants will be at the heart of JW Marriott Masai Mara. The safari lodge aims to employ up to 50 locals from the Masai community and will offer robust learning opportunities for guests looking to immersive themselves in the destination.  

“The signing of JW Masai Mara Lodge is a milestone in Marriott International’s growth in Africa as the company enters the luxury safari segment,” said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International.

“This landmark project is in response to travellers’ growing desire for experiential offerings that enable them to build a deeper connection with their chosen destination. JW Marriott encourages guests to be mindful and present, which perfectly lends itself to meaningful safari holidays.”

During their stay, guests will enjoy the immersive, holistic approach to wellness while being mindful of the environment and their impact on the land.

“We’re delighted to collaborate with Marriott International to debut this stunning luxury lodge and their first Safari offering in the Masai Mara,” said Mr. Shivan Patel of Baraka Lodges LTD.

Marriott International currently operates more than 120 properties in Africa across its portfolio. JW Marriott Masai Mara Lodge will join Marriott Bonvoy’s growing portfolio of 8,000 hotels globally.

Marriot currently operates Sankara Hotel, Four Points by Sheraton, Trademark Hotel and Tribe Hotel in Kenya.

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