Marwa Abbas receives appointment as General Manager for IBM Egypt

EGYPT – IBM, a multinational technology corporation, has announced the appointment of Marwa Abbas as General Manager for IBM Egypt.

Ms. Abbas will be responsible for managing IBM’s overall business operations in Egypt, in addition to her role as the technology leader, driving business growth and expanding our clients’ relationships.

“Marwa is a highly respected executive who brings to the role strong market and industrial experience to deliver value to our clients with focus on areas like data, Automation, Security, and Hybrid cloud, which are key elements of IBM’s growth strategy,” said Saad Toma, General Manager, IBM Middle East, and Africa.

“I would like to thank Wael Abdoush for his role in driving IBM’s business and footprint in Egypt and wish him success in his new role.”

Ms. Abbas has over 25 years of experience at IBM, having managed different sales and leadership positions. Prior to this role, she led IBM MEA Digital Sales center out of Cairo serving our clients across Middle East & Africa.

“I am very excited to lead IBM Egypt at this pivotal point to drive strategic partnerships and alliances aimed at accelerating Egypt’s digital transformation and aligning with the national agenda,” said Marwa Abbas.

“It’s a great honour to be part of this journey by furthering our footprint in Egypt, expanding our clients’ and partners’ relationships, as well as, sustaining a hub of dynamic and diversified skills to serve our clients in Egypt and the MEA region.”

Ms. Abbas succeeds Wael Abdoush, who has been appointed as General Manager for IBM Gulf, Levant and Pakistan.

In a related news, SAP has appointed Emmanuel Raptopoulos as the new President for SAP’s EMEA South region, which comprises Southern Europe, the Middle East and Africa.

In this capacity, he will report to Scott Russell, SAP Executive Board member, Customer Success. With presence in 75 countries, 24 offices and over 5000 employees across the region, EMEA South is at the forefront of SAP’s transformation to the cloud.

Raptopoulos, who is based in Milan, succeeds Claudio Muruzabal, who has been promoted to President of SAP’s global Cloud Success Services organization.

This newly established organization unites an impressive driving force of over 20 000 of the entire company’s talented and experienced workforce to bring new services offerings to market that help customers derive even greater value from SAP’s cloud solutions.

With more than 20 years at SAP in leadership roles in General Management, Sales, Operations and Consulting, in both Europe and the Middle East, Raptopoulos’ extensive track record demonstrates the fostering of a high-performance culture of inclusivity and innovation.

“The voice of our customers is loud and clear. They want to transition to and transform in the cloud for rapid innovation, exceptional experiences, and next-level business outcomes,” said Scott Russell.

“With Claudio Muruzabal as President of our global Cloud Success Services organization, we are centering and optimizing our talent around helping our customers maximize value in the cloud with SAP – at every single touchpoint in their lasting relationship with us.

“With the appointment of Emmanuel Raptopoulos as President of EMEA South, we are ensuring a seamless transition in the region for our customers, our partners, and our people. In addition to his deep and varied experience, he has a proven passion for the success of our customers and a strong track record of delivering it.”

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