Seguin succeeds Georgios Polymenakos who took office in July 2016 to October 2019.
According to a statement signed by the Public Affairs and Communications Director for NBC, Mr Ekuma Eze, Seguin was until his recent appointment the General Manager for Coca-Cola HBC Ireland and Northern Ireland for almost four years.
Continuing, the statement said that Seguin will lead the organisation and its over 2,700 employees to deliver growth, business optimisation and profitability for Coca-Cola Hellenic business in Nigeria.
The statement further said that Seguin is a thoroughbred professional with multi-industry experience and a remarkable track record in business turnaround as well as a strong passion and commitment to people development.
Seguin is not new to the Nigerian business environment, having previously worked in NBC as the commercial director between 2011 and 2016.
The statement read in part, “Seguin joined Coca-Cola HBC in December 2009 as Group International Customer Director.
“In May 2011, he was appointed the Country Commercial Director for Nigerian Bottling Company.
Before this, he had worked with Procter and Gamble for almost 18 years in different commercial roles across Europe, Middle East & Africa.”
“During his time as General Manager for Coca-Cola HBC Ireland and Northern Ireland, Seguin led the organisation through a period of considerable success, delivering profitable growth through focus on prioritisation, simplification and team development.”
Seguin is said to be an alumnus of the INSEAD School of Business, IMD Business School and Ecole de Management de Normandie.
He has served on various boards including; Member of Board of Repak Ireland; Member of the IBEC National Council and Chairman of Food Drink, Ireland’s Prepared Consumer Foods Council, reports Beverage Industry News (NG).