Morocco’s Outsourcia Group acquires customer relationship management PhoneAct

MOROCCO – The Moroccan outsourcing and customer relationship expert Outsourcia Group has announced the acquisition of Tunisia’s specialist in Offshore Customer Relationship Management, PhoneAct.

The acquisition, financed by SPE Capital, the largest stakeholder at Outsourcia, led to the transfer of some shares from Outsourcia to the founder of PhoneAct Mehdi Ayed, making him a new partner in the Moroccan group.

As PhoneAct joined Outsourcia, the Moroccan firm is benefiting from an additional 900 members in the Tunisian workforce as well as a customer portfolio from North Africa and Europe.

According to the group’s President Youssef Chraibi, Outsourcia, which has for years searched for expansion opportunities in the Tunisian market, is finally able to position itself in the “competitive” North African market with the support of PhoneAct’s “experienced human capital” and “strong entrepreneurial culture”.

Welcoming the new acquisition, Ayed stated that his company “was looking to join a solid independent Maghrebian player with strong international growth ambitions.”

“The values shared with the management, combined with a strategy of adapted means with strong operational and commercial synergies should allow the new group to become the number one in the Mid-market,” he added.

This is the fifth international expansion of Outsourcia in twelve years. The group currently employs 3,400 staff across Morocco, France, Madagascar, Niger, and Tunisia and generates MAD 442 million (US$41 million) in revenue.

As Outsourcia works on building an international network with a focus on Francophone countries, the group is competing with its Casablanca-based peer Intelcia.

In September, Intelcia launched its operations in Jamaica in an effort to consolidate its footprint in Northern America.

By operating in the telecommunications, banking, and IT sectors, Intelcia has built a solid portfolio of 220 customers in 17 countries and made MAD 7.5 billion (US$700 million) in revenue last year.

Benefitting from Morocco’s friendly relations with some European countries, Africa, and Southern America, Intelcia plans to increase its operations in Jamaica and other countries in coming years.

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