MOROCCO – Brand & Image (B&I), a Moroccan marketing and PR agency, has announced a strategic partnership with Israel-based strategic communications firm, Kam Global Strategies, a the first ever between PR companies from the two countries.

The companies will work together to help businesses and organizations establish and build their image through various channels including traditional and, social media, influencers, events, and specialized tours to each other’s countries.

Fluent in English, French, Hebrew and Arabic, the partners will quickly and effortlessly advance communication to diverse audiences.

“We are thrilled to partner with B&I at this exciting time. Israelis and Moroccans have much to communicate about now that relations between our two nations have risen to a new level. We look forward to help advance public understanding of our countries in fields as diverse from agri-tech to tourism,” said Laura Kam, President of Kam Global Strategies.

This agreement will reinforces the opportunities offered by the normalization of diplomatic and economic relations between the two countries.

With a long experience in consulting in communication and press and public relations, the two partners will put together their expertise in favor of businessmen and public and private institutions of the two countries.

“We are immensely proud to announce this collaboration with Kam Global Strategies at this exciting time. Our combined long-term experience and exposure to our respective markets will create real added value for both agencies and will greatly benefit all type of entities wanting to do business in either country,” said Rajaa Charifi, Director General of Brand & Image.

Brand & Image has great experience working with international corporation and public entities both in Morocco and Africa and has a successful portfolio to showcase.

Brand & Image is an agency specializing in consulting, strategic communication, and public relations. The agency was born by Mrs. Charifi’s desire to use her experience of more than 25 years in the support of companies serving multiple entities.

Brand & Image covers all audiences (internal, external, shareholders, institutional, media) and merges into total partnerships and interaction with its clients to create a set of communications tools intended to reinforce the image, protect the reputation, create a capital of trust and sympathy and contribute to their development.

Kam Global Strategies is a one-stop international strategic communications and public relations company for policy and business leaders who want to do business in Israel and for Israeli companies and organizational leaders who want to see results globally.

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