MTN enters Metaverse with land ownership on Africarare

AFRICA – MTN has announced that it has become the first African company to enter the metaverse by purchasing land in Africarare, one of Africa’s first virtual reality metaverses.

Africarare which made its debut in South Africa in October 2021, is the first African Virtual Reality metaverse featuring digital land.

MTN with this purchase laid claim to becoming the first African company to enter the metaverse, according to a press release on the company’s website.

This purchase will see MTN owning 144 plots of virtual land with an overall area of 12x12m.

This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer digital experiences and engagement,” said Bernice Samuels, MTN’s Group Executive for Marketing.

Through its presence in the metaverse, MTN intends to increase its customer attractiveness through a series of experiences merged with consumer passion points, like gaming and music.

The Metaverse is a form of virtual reality tech that allows users to enter a persistent virtual world, a world that runs even when the user isn’t within it.

The Metaverse also includes alternate reality technology that is integrated into the physical world.

MTN Group has not specified details on what it plans to do with the space, but it will likely be a virtual reality (VR) or mixed reality (MR) platform.

This platform will enable users to engage with the company’s products as it transitions from a telecommunications company to a technology company.

MTN rebrands, changes  company logo

Earlier, MTN Nigeria announced its brand repositioning using a contemplative slogan “What Are We Doing Today?

The company’s new logo forgoes the italics, the red underscore, and the solid colored oval present in the previous logo for a minimalist look that retains the letters M-T-N nestled in it.

The rebranding is an extension and visual representation of MTN Group’s refreshed strategy, dubbed, “Ambition 2025.”

Through the delivery of this strategy, MTN aims to accelerate growth by building the largest and most valuable platform businesses and driving its industry-leading connectivity operations.

Ambition 2025 is MTN’s strategy to accelerate long-term business growth in Nigeria while leveraging emerging opportunities.

Built on four key strategic priorities, Ambition 2025 informs MTN’s current and future projects as the company moves to create leading digital platforms for Africa’s progress while providing the tools to ensure the connectivity to access them.

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