KENYA – The National Basketball Association (NBA) and Nation Media Group (NMG) have announced a multiyear partnership that makes Kenya’s NTV channel the official free-to-air broadcast partner of the NBA in Kenya.
As part of the agreement, NTV will broadcast more than 25 live games throughout the second half of the 2020-21 NBA season, including regular-season games, the NBA Playoffs and Conference Finals, and weekly magazine show “NBA Action.”
“We are excited to enter into this partnership with the NBA to deliver to Kenyans the beautiful game of basketball,” said NMG’s Group CEO Stephen Gitagama.
“This will be a great addition to the existing array of sports where our NTV audiences can access world-class basketball viewing experience from the comfort of their homes. This partnership reaffirms our commitment to the development of sports in Kenya and we believe will inspire our youth to take it up as a profession and make it to the international stage.”
“We are thrilled to launch our first free to air broadcast partnership in Kenya with Nation Media Group, said NBA Africa CEO Victor Williams.
“This partnership reaffirms our commitment to the development of sports in Kenya and we believe will inspire our youth to take it up as a profession and make it to the international stage”
Stephen Gitagama – CEO, Nation Media Group
This partnership is part of our continued efforts to make the game of Basketball more accessible across the continent and fans in Kenya will now have the opportunity to follow their favourite players and teams on NTV throughout the season.
The NBA has a long history in Africa and opened its African headquarters in Johannesburg in 2010.
Opening hight-rosters for the 2020-21 season featured a record tying 14 African players and there are more than 100 current and former players from or with one parent from Africa.
Throughout NBA Cares, the league’s social responsibility program, the NBA family has created more than 90 places in Africa where children and families can safely live, learn and play.
The Jr. NBA, the league’s global youth basketball program for boys and girls, has been implemented in 15 African countries.
Basketball Without Borders (BWB) Africa, the NBA and FIBA’s global basketball development and community outreach program, has been held 17 times, with 10 former BWB Africa campers drafted into the NBA.
In 2018, the NBA and SEED Project opened NBA Academy Africa, an elite basketball training centre in Saly, Senegal, for the top male prospects from throughout Africa and the first of its kind on the continent.
Since then, nine NBA Academy Africa and NBA Academy Africa Women’s Program participants have committed to NCAA Division-1 schools in the U.S.
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