Nigerian B2B SaaS startup Simpu secures US$1M pre-seed round for expansion

NIGERIA – Nigerian B2B SaaS platform, Simpu has secured US$1 million in pre-seed funding to deliver better customer engagement experiences.

The startup is a B2B SaaS platform focused on making communication and engagement software for businesses.

The SaaS company unifies communication channels such as email, WhatsApp, Twitter direct messages, Facebook Messenger, SMS, and website live chat into a single app.

Businesses can also automate workflows and connect a plethora of third-party integrations, like core banking backends, databases, or marketing lists, to unify their siloed data, which can be used for precision marketing over SMS and email.

The startup has over 90 businesses on its platform, with over 300 active users, but is preparing for a full launch in May.

Active in Nigeria for now, the startup has a few international customers already and plans to expand internationally eventually.

According to Simpu’s CEO and co-founder Collins Iheagwara, an average online firm must integrate at least eight apps daily and as many as 36 apps to achieve some level of sync.

There is also an explosion of communication apps among consumers. Consumers want to be reached on their preferred channels, posing a massive problem for businesses,” added Iheagwara.

We have been asked countlessly by businesses, how do they effectively communicate with their customers, clients, and friends across all the channels and apps? Customers want to be contacted through their chosen methods, which presents a significant challenge for businesses.

When it comes to handling consumer communication, African firms still have a lot of problems.

The majority of communication channels are single-channel platforms, resulting in communications fragmentation.

Organizations can use communication and engagement tools to assess the success of internal communications across multiple media, channels, and communication kinds, as well as the business impact and employee experience.

Having communication channels that serve employees in real-time is the first step in boosting employee interactions.

Furthermore, firms of all sizes recognize that communication in the workplace is critical to their performance and development, which is why platforms like Simpu exist to facilitate this.

Organizations can now take advantage of Simpu to establish a communication channel for employees through the mobile app.

It allows employees to rapidly communicate with one another and access the information they require on their mobile devices.

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