NIGERIA – Exactly three years after its launch, TSTV Africa, Nigerian indigenous Digital TV service, has fully relaunched its satellite broadcasting service.
CEO/Managing Director of TSTV Africa, Bright Echefu during an interview with a local broadcasting house said that the three years in the woods gave the indigenous company a rare opportunity to restructure its operations.
Echefu further said that the three breaks also gave the digital TV time to recreate a brand that would be loved by all, and also satisfy Nigerians demand for premium content as well as quality entertainment.
The newly relaunched TSTV has acquired rights for some major channels in other platforms to be viewed on TSTV at affordable prices.
This includes rights to broadcast 2020/2021 English Football League season, as well as Laliga and the Eurocup.
This is in readiness for a major competition for business with other major players in the industry who include Multichoice which is the dominant market player and Netflix which is also making inroads in Nigeria.
Netflix, an American Technology and Media service giant recently concluded plans to introduce cheaper, mobile-only subscription in Africa so as to strengthen its presence in the West African region.
The Mobile only subscription is being launched in Nigeria on a pilot basis and Netflix hopes to roll it to other parts of the continent if it stimulates demand from consumers.
Following its aborted launch in 2017, the Management of TSTV says that the company had done a lot to rebuild customer trust and to also make it competitive enough to be able to deliver to Nigerians value in terms of premium content and entertainment as well.
The Managing director emphasized that there is only one bouquet for all, as the company will be rolling out a pay per view model as low as N2.00 and as high as N5.00 for a channel per day.
Most cable TVs are prepaid because periodic payments — monthly, quarterly, or annually — are required for viewing.
The Pay-per-view model is a novel idea which TSTV is trying to pioneer in Africa and if successful will offer customers true freedom offering customers the freedom to opt in and opt out at any given time.
The company stated that it will be rolling out 80 HD Channels in eighteen states and subscribers would have to purchase new decoders or swap their old decoders with new ones.
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