Nigeria’s Medsaf announces new appointments to strengthen its management team

NIGERIA – Medsaf, Africa’s premier pharmaceutical technology provider of genuine and authentic medications, announced the strengthening of its management team with three new appointments of Joao Pinheiro, Obinna Ajeroh, and Kenny Oriola.

Joao Pinheiro, Obinna Ajeroh, and Kenny Oriola have been named as Chief Technology Officer, Business Development Director, and Head of Operations of Medsaf respectively.

Pinheiro has more than 25 years of experience building and managing tech projects, including his former role as Lead Developer for Rocket Internet where he worked on early iterations of Jumia Africa.

As a co-founder, he is returning to Medsaf with his experience spanning many industries including cybersecurity, marketplaces, and warehousing.

Ajeroh is an innovative, resolute business director with multiple years of experience working with the public, private, and development sectors across multi-functional teams.

He is a pharmacist by training and is a skilled specialist at improving team efficiencies, optimizing marketing and sales strategies, and managing complex business situations.

Oriola joins Medsaf from Kong, Africa’s second-largest e-commerce platform, where he was Vice President of Operations and E-commerce.

During his tenure at Konga, Oriola’s responsibilities included managing over 300 staff nationwide and was integral to the company achieving over 52% growth in 2020 while reducing overall operating expenses.

Prior to Konga, Oriola was the Co-Managing Director at DealDey, an African startup in the online retail sector that raised over US$5 million during its launch phase.

After graduating with an MSc. in Financial Management from Middlesex  University, Oriola started his career in the investment banking and oil and gas sectors in Nigeria.

Through proprietary technology, data analytics, and quality control, Medsaf combats the proliferation of fake medicines by increasing access, affordability, and quality of medications dispensed to Africans.

In pursuit of this strategy, Medsaf has seen tremendous growth since it launched in 2017, experiencing an average yearly growth rate of 150%, growing over 500% in 2021 alone.

With regional growth plans to expand beyond Nigeria into Kenya and West Africa, Medsaf currently offers a range of products and services designed to improve patient care.

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