Nigeria’s startup Simplifyd launches a toll-free internet application platform

NIGERIA – Simplifyd Systems Inc., a Y Combinator-backed Nigerian startup has launched ZeroData, a toll-free internet application platform to increase internet access across Africa.

ZeroData aims at solving the challenges associated with accessing affordable data amidst the staggering rate of data consumption, especially amongst mobile and web app users in emerging markets across Africa.

Founded by Tomi Amao, Mayowa Amao, Sam Keiru, and Abiola Fajimi in 2020, the startup plans to become the platform of choice for data-free access to the Internet across Africa.

The startup was created out of a strong desire to solve Africa’s worrying data affordability challenge, alongside the drive to support greater digital inclusion across the continent.

ZeroData is designed to cater to both users with active data plans and those with none. For users with an active data plan, their data plan isn’t consumed when they make use of the application,” Said Tomi Amao, CEO of Simplifyd.

Our app also enables users with no active data plans to enjoy uninterrupted access to the Internet apps listed on the platform.”

According to a report, Africans pay the highest rate for mobile internet in the world proportional to income.

At the moment, smartphone penetration in Africa sits above 50% and the numbers of internet users are steadily rising.

ZeroData is creating a convenient platform to access the Internet away from the challenge of huge data consumption for the continent’s growing number of Internet users.

According to the CEO, users will only need to download the ZeroData app available for mobile (Android) and desktop (macOS and Windows).

The ZeroData platform also allows businesses to bundle data with their apps for the purpose of making them accessible and data-free to those who need it most.

In Nigeria, data consumption is a growing concern. Reports indicate usage surged by 202.08 percent in three years (2018, 2019, and 2020) according to data from the Nigerian Communications Commission amidst growing data usage across Africa.

According to GSMA, Nigeria had 53 million smartphone connections in 2018 and GSMA estimates that smartphone connections will rise to 154 million by 2025.

Experts believe the uptake in data usage across Africa is largely driven by mobile devices, with GSM having a large portion of the market.

A significant uniqueness of ZeroData is the availability of fine-grained policies, which help organizations define who should have data-free access to their apps.

The platform also defines how much data-free access does each user gets, and how best to geolocate data-free access to users in a particular location amongst others.

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