According to a statement issued by the company on Monday, the Chief Executive Officer, Wakanow, Mr Bayo Adedeji, expressed confidence in the capacity of the new CCO.
They said Macaulay would bring on board an invaluable and dynamic contribution to the company by expanding the already thriving commercial opportunities in the business, thereby enhancing the objectives and continuous growth of the company.
Speaking on her appointment, Macaulay said she was excited to take up her new responsibility.
She said, “I’m excited to bring my expertise home to build an indigenous brand I have watched grow, disrupt and lead the evolution in the travel industry in Africa.
“I look forward to contributing to the growth of Wakanow and exploring the opportunities ahead.”
“I’m excited to bring my expertise home to build an indigenous brand I have watched grow, disrupt and lead the evolution in the travel industry in Africa.”Adenike Macaulay – CCO, Wakanow
Her career at Lufthansa spanned a period of 12 years where she held various positions across Sub-Sahara Africa overseeing diverse teams as Regional marketing manager, Senior Manager Customer Products & Marketing, Head of Sales products & programs and rose through the ranks to become the General Manager of Lufthansa Group.
Macaulay holds a master’s degree in business administration from the University of Warwick in the UK, a bachelor’s degree in systems engineering from the University of Lagos, a professional diploma from the Digital Marketing Institute, Ireland amongst other qualifications.
Over the last two years, Wakanow has been able to grow its customer base and market share despite the advent of the Covid-19 Pandemic which had an adverse effect on the travel industry. The Company continues to service its customers and maintain its best value proposition with improved product offering & world class customer service.