MOROCCO – Orange, one of the largest mobile network operators in the world, has officially inaugurated the Orange Middle East and Africa operational head office in Morocco.
The inauguration was done in the presence of Stéphane Richard, Chairman and CEO of Orange; Alioune Ndiaye, CEO Orange MEA; the members of Orange’s Executive Committee and local officials.
The new headquarters is housed in one of Casablanca’s ultra-modern office blocks: the Casablanca Finance City Tower.
The Orange MEA head office features cutting edge technologies with video-conference and telepresence rooms enabling the teams to remain connected to other countries in the region.
It also has a Social Hub that supervises and monitors the digital activity of Orange and the industry in general in Africa and the Middle East in real-time.
The new, hi-tech headquarters of Orange MEA reflects Orange’s aim of being the leader in its markets by being closer to its customers.
Orange plans to reinforce its multi-services strategy so that diversified services represent 20% of the business by the end of the Engage 2025 plan period.
In terms of financial services, Orange Money will achieve revenue of about 900 million euros and, at the same time, the Group will continue to develop content, e-health and energy offers.
With an average annual growth rate of 6%, Orange MEA has demonstrated that its economic and financial model is robust, making it the leading region in terms of growth in the Orange Group.
Starting in 2015, Orange chose to give its subsidiary, Orange MEA, more autonomy in order to grow its business in the region.
“One of the key success factors behind new services is to develop them in Africa so that they are adapted to specific local requirements and so meet the needs of our customers.
That is why we have decided to organise the management of our business in Africa and the Middle East from within the region,” says Stéphane Richard, Chairman and CEO of Orange.
Orange is present in 18 countries in Africa and the Middle East where it had 125 million customers on 30 October 2019. With sales revenue of US$5.79 billion (€5.2 billion) in 2018, this area is a strategic priority for the Group.
Orange Money, its mobile-based money transfer and financial services offer is available in 17 countries and has 45 million customers.
According to Orange, One African in ten is a customer of Orange MEA and one African in thirty is a customer for Orange MEA’s banking and financial services.
Furthermore, almost 30% of the Orange Group’s 4G customers reside in Africa and the Middle East.
The company notes that, every year, it invests US$1.11 billion (1 billion euros) in Africa and the Middle East in order to further improve the connectivity and performance of its networks.
