EGYPT – Orange Egypt, a provider of integrated telecommunications services, has announced an exclusive partnership with Deezer, a global audio streaming service for Orange customers in Egypt to have the opportunity to sign up for Deezer Premium with unlimited access to music and podcasts.

With the new service Orange customers can easily subscribe and pay for Deezer using their own mobile phone packages of either prepaid or post-paid lines.

“We seek through this cooperation, which is a strong addition to what we offer to our customers interested in music, to continue our lead in the field of cultural and musical activities and to provide all that is new and distinctive in the field of entertainment to the Egyptian market,” Ahmed El-Abd, Chief Commercial Officer at Orange Egypt.

“We will, in cooperation with Deezer, and a major company specialized in music production, offer a unique experience to our customers through the largest music platform, which includes a variety of Arabic and foreign content, modern and exclusive songs that meet all tastes.”

“Music is a natural part of life in Egypt and we want to make it easy for its fans to get to enjoy their favorite tunes.”

Tarek Mounir – CEO, Deezer

Once subscribed, customers can enjoy the exceptional ad-free digital experience of Deezer with access to 56 million tracks, personal curated content including local and global content as well as exclusive digital content from the largest record company in the Arab world.

“Music is a natural part of life in Egypt and we want to make it easy for its fans to get to enjoy their favorite tunes,” Tarek Mounir, CEO, Deezer, MENAT.

“Orange is one of our closest partners in France and I’m genuinely excited to launch this partnership in Egypt. Getting your music and podcast fix should be easy. Working together with Orange allows us to offer Orange customers all the benefits of Deezer without any hassle.”

In addition, individual customers can get a 50% discount till January 2021 for the first 100,000 customers who subscribe to the service. The companies have also teamed up to offer new users 1 month of Deezer Premium for free.

Recently, Orange and its subsidiaries announced the commissioning and commercial launch of Djoliba, the first pan-African backbone.

This infrastructure is based on a terrestrial fibre optic network, coupled with undersea cables, offering secure connectivity abroad from West Africa. This investment aims to support the digital ecosystem and meets the growing needs for connectivity in the region.

Djoliba is the first unified superfast broadband network that provides seamless connectivity, with better availability thanks to network redundancy and security, and excellent quality of service. Operated and maintained from Dakar for greater efficiency, responsiveness and proximity, it has a dedicated supervision centre.

This new backbone covers 8 countries: Burkina Faso, Côte d’Ivoire, Ghana, Guinea, Liberia, Mali, Nigeria and Senegal. Natively interconnected with the domestic networks within the countries, this broad coverage will generalise access to connectivity for operators and companies.

Liked this article? Subscribe to DealStreet Africa News, our regular email newsletter with the latest news, deals and insights from Africa’s business, economy and more. SUBSCRIBE