Payment solutions provider Pesapal launches solution for entertainment industry

KENYA – Pesapal, a payment solutions provider, has outlined technology-based solutions for the bar and entertainment industry that will help restaurant owners and managers to run their businesses more efficiently.

Speaking during the Pesapal Caffé Session, Mercy Kanini Head of Sales – Hospitality sector said their innovative technology solutions have helped restaurants and bars transform how they operate not just to survive, but thrive, in this new connected and contactless era.

“In the last two years, the growth in the bar and entertainment industry has entirely been driven by off-premise consumption. As customers resume physical dining experience, using technology is not just about improving operations and service delivery, but also reimagining restaurants,” said Kanini

Like other sectors of the economy, technology continues to transform traditional aspects of the full-service dining room to cater to new diner expectations, emerging trends, and consumer experience for convenient, contactless experiences.

From online ordering, self-checkouts, and touchless payments to delivery and pick-up, the bar and entertainment industry can no longer afford to ignore the trends that are helping businesses reinvent themselves to remain relevant and competitive.

Also speaking at the event, Pubs, Entertainment & Restaurants Association of Kenya (PERAK) Chairperson Michael Kiragu said tech innovations have helped solve some of the bar industry’s challenges, including monetary and inventory-related theft, high staff turnover, pilferage and wastage.

These have been some of the long-running challenges in the bar industry, with adverse effects on the profitability of businesses as they result in huge costs.

“Most of our operators have identified the need for technology adoption to help achieve efficiencies and save time and money,” Kiragu said.

“Over the past few years, we have seen our members increase their investments in back-of-the-house technology such as point-of-sale systems to help seal leakages and improve operations.”

Further, technology’s role in the bar and entertainment industry goes beyond table reservations and online payments. Businesses are adopting solutions that help with distributions as well.

“We have strengthened our online distribution to serve more customers. We started by launching Party Central, then partnered with e-commerce platforms,” said Anne Joy Michira, Acting Marketing & Innovations Director, Kenya Breweries Limited.

“Through these platforms, we have enabled customers to order their drinks from the comfort of their homes and enjoy delivery right to their doorstep.”

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