PE firm Adenia acquires leading electrical and solar equipment distributor Herholdt’s

SOUTH AFRICA – Adenia Partners, a private equity firm investing in Africa, has acquired a majority stake in Herholdt’s, a leading distributor of low-voltage electrical products and solar products in South Africa. Financial terms of the transaction were not disclosed.

Established in 1964, Herholdt’s operates in Bloemfontein, Kimberley and George, and has recently opened branches in Johannesburg and Cape Town

Herholdt’s supplies a broad product portfolio of 10,000+ items to professionals such as installers, contractors and resellers as well as end-users.

Herholdt’s originally focused on the sale of electrical equipment such as cabling, switches and sockets, as well as lighting but in 2018, Herholdt’s successfully diversified into the distribution of solar systems, a market experiencing rapid growth on the back of increasing product affordability and difficulties faced by the national power grid system. 

Adenia will work together with Herholdt’s to strengthen its leadership position in the solar market through new store openings, partnerships with key promoters, digitalization, as well as potential acquisitions. The investment is Adenia’s first in South Africa.

“We are delighted to begin our South African journey by investing in Herholdt’s, a fast-growing business with an impressive corporate culture. As a responsible investor, we were particularly attracted by the potential for high contribution to the SDGs, and specifically to improve access to reliable and affordable energy,” said Florent de Boissieu, Partner at Adenia.

“We are pleased to continue our pan-African expansion with our newest office in Johannesburg, as we believe the on-the-ground presence of our team is instrumental in actively supporting our investees,” he added

 “We are thrilled to welcome Adenia as an investor and look forward to continue our growth with their strategic guidance and steadfast approach to improving governance. The partnership is in perfect alignment with Herholdt’s ambitions to become a national market leader, while meeting the highest industry and environmental standards,” said Heine Herholdt, CEO of the company. 

“As a responsible investor, we were particularly attracted by the potential for high contribution to the SDGs, and specifically to improve access to reliable and affordable energy

Florent de Boissieu – Partner at Adenia

The main advisors on the deal were Andrew Bahlmann and Nicolas Souvaris, from Deal Leaders International. 

“The chemistry and synergy between the Adenia and Herholdt’s teams was there from day one and I have no doubt that their combined efforts will be formidable. It is exciting for us to see another great South African company attract an international partner for its next phase,” commented Bahlmann, Chief Executive of Deal Leaders International. 


Adenia Partners is a private markets investment firm committed to responsible investing and a sustainable Africa.

Founded in 2002, Adenia has successfully raised US $500 million across 4 funds and has a proven track record of strong and consistent performance with 27 platform investments executed and 16 realized exits.

Based on the ground across Africa, Adenia has one of the most highly qualified African private markets investment teams in terms of educational pedigree, longstanding experience as entrepreneurs and investors, and local in-depth knowledge.

On the other hand, Herholdt’s is a leading distributor of low voltage electrical products and solar products in South Africa.

Liked this article? Subscribe to DealStreet Africa News, our regular email newsletter with the latest news, deals and insights from Africa’s business, economy and more. SUBSCRIBE HERE

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.