Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27 at Arc Stores and Edgars in South Africa, Essenza in Nigeria and Ghana, Lintons Beauty in Kenya, Edgars in Namibia and Botswana, Color Café in Zambia and Catts in Zimbabwe.
“I am a proud Bajan who also feels a close connection to Africa, and its people. I’ve had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future, means so much to me,” said Rihanna.
“Every launch is exciting, we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.”
When Rihanna launched Fenty Beauty in 2017 in an unprecedented 17 countries with vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types and pinpointing universal shades.
Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all. As a result, she ignited a beauty movement and “a community that supports and uplifts each other.”
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the “Beauty For All” notion. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.
Fenty Beauty and Fenty Skin will be available for purchase across Africa, including cult-favorite complexion essentials like Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color
Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, like Fenty Beauty Fenty Icon Refillable Lipstick, a luxurious semi-matte lipstick collection and Sun Stalk’r Face + Eye Bronzer & Highlighter Palette, a do-it-all bronzer-inspired palette with two new highlighter shades.
Also, Fenty Skin Pre-Show Glow Instant Retexturizing Treatment, A powerful exfoliating treatment loaded with 10% AHAs (alpha hydroxy acids), rooibos, fruit enzymes, and extracts to make your skin look smooth, glowing, and photo-ready in just one minute.