The airline further revealed that the agreement will also offer flights with flexibility between London Heathrow and Marrakech, RAM said in a statement.
A codeshare agreement allows two or more airlines to share the same flight. According to Maghreb Arab Press, the agreement with RAM is the first agreement of its kind for British Airways with an African airline.
It will provide daily access to Royal Air Maroc’s hub in Casablanca, currently not directly served by British Airways and will offer “more choice of services between Heathrow and Marrakech,” the press release from RAM said.
British Airways will also have an added advantage of using Casablanca, a perfect hub for connections onto other Royal Air Maroc destinations, including a range of African destinations from Abidjan, to Freetown in Sierra Leone, and Morocco’s Agadir.
The agreement, according to Fordyce, will also connect the company’s “extensive global network to new destinations in Africa.”
“We are very pleased with this cooperation which will foster our traffic development and ease the access to both our companies’ networks on both ends,” Addou said.
Addou also revealed that both RAM and British Airways customers will be able to “earn loyalty points when flying on either carrier.”
In addition to its agreement with British Airways, RAM also signed a codeshare deal with American Airlines last year.
British Airways serves over 160 destinations, including eight domestic and 26 in the United States and is a founding member of Oneworld airline alliance where RAM is also a member.