KENYA – RUBiS Energy has officially launched into the Kenyan market following their successful acquisitions of KenolKobil Plc and Gulf Energy Holdings Ltd.
The acquisitions saw RUBiS Energy Kenya become a leader in the Kenyan oil industry with a market share of over 21 % and a network of more than 230 service stations.
Mr. Jean-Christian Bergeron, the Group Managing Director of RUBiS Energy Kenya said that RUBiS decided to enter the Kenyan market based on the region’s high growth potential and the conviction that the proven expertise of RUBiS would bring extra value to all Kenyan customers.
“In addition to the acquisition of KenolKobil Plc and Gulf Energy Holdings Ltd, we will continue to invest heavily in the market through the modernization of our existing retail outlets into state-of-the-art service stations. Our network of over 230 service stations is strategically and widely located across the country thus playing a key role in delivering quality products and services to all Kenyan customers in a safe environment. We are launching an unparalleled shopping experience through our convenience store brand, RUBiS Express, by providing world-class convenience to motorists on the go, saving them time and money. We also provide a fuel card system that gives motorists total control of their fuel-related expenses through our RUBiS Card, offering convenience and efficiency when making payments at our retail outlets,” said Mr. Bergeron.
He further said that “Furthermore, we are significantly investing in the development and promotion of LPG, which is a clean and affordable energy source that will support the government’s ambition for an improved quality of life for all Kenyans. We also market an extensive range of high-quality lubricants under the K-Lube and Castrol brands and our products, imported or locally blended, meet the highest specifications demanded by most automotive and equipment manufacturers.”
RUBiS Energy Kenya is the largest supplier of aviation into-plane refuelling services for regional and international commercial and cargo carriers.
The global energy player is also looking at leveraging its integrated distribution chain to increase market share in the region.