SA startup TallOrder set to expand its services in Europe and USA

SOUTH AFRICA – TallOrder, the South African startup that is a developer of advanced cloud-based point of sale (POS) solutions for the small and medium-sized enterprise (SME) market, is working on expansion to Europe and the United States after banking US$3.1 million in funding in January.

Launched in 2014, the TallOrder POS platform, which can be deployed on suitable Windows, iOS and Android-based devices, offers integration with popular payment platforms such as SnapScan, Zapper, MasterPass, Yoco, ThumbzUp, MTN MoMo, Innervation, African Resonance, NetCash, DPO and PayFast.

In Africa, TallOrder can be deployed by retailers, service companies and hospitality businesses, with the cloud-based solution ideal for SMEs who typically have less IT skills on board and may not have the time or resources needed to deal with internet security, on- and offsite backups, disaster recovery, as well as keeping the software, databases and integrations up to date.

For the international market, TallOrder has developed an offering for the hotel and guest house market.

“Our solutions are all conceived, designed and developed locally, with specific industry knowledge and expertise in mind,” Anna Groenewald, COO and co-founder of TallOrder.

“This is the foundation we use to meet specific business needs with greater power, speed, cost-effectiveness and ease of use – all underpinned with a top-class range of ongoing maintenance and support offerings.”

The COVID-19 pandemic, meanwhile, has accelerated a move from the legacy local area network (LAN) based, on-premise offerings to cloud-based solutions which can be managed from anywhere. This has benefitted TallOrder.

The startup has installations across many business types in South Africa, African markets including Uganda, Ghana, Kenya, Tanzania, Malawi, Zambia, Zimbabwe, Mozambique, Botswana, and the Seychelles, and in Asian markets such as Indonesia, and now plans further growth after raising additional Series A funding.

The US$3.1 million came from existing investors, including Investec Private Capital, as well as a consortium led by Africa-focused fintech investment firm Nurture Investment Management.

As a SaaS company, TallOrder offers a subscription service. Its merchants sign up for monthly or annual subscriptions, and it works closely with various channel partners.

Groenewald said it was initially hard to be recognised as a serious player in the POS market, competing with legacy suppliers who are well-known, as well as international players with big pockets and marketing budgets.

“We have had some great customers that were willing to support a locally developed product and take the leap for change with us. We learned some hard lessons trying to please many customers and take on many customer requests,” she said.

“We had to learn to focus on our vision for the product and stay focused. Trying to do too much all at once is not a viable solution, not only for the product but also for the business.”

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